Social Media Platforms

Medium

User Demographics

User Interests

Monthly Users

Instagram

High-Quality Photography, Unique Designs, & Selfie-Style Videos

Under 40

Lifestyle, e-Commerce, and Photography

1 Billion

YouTube

Long-& Short-Form Videos

Between 15-34

Education & Entertainment

2 Billion

Facebook

Live Streams, Polls, & Photographs

Over 30

Political & Family Oriented

2.5 Billion

Twitter

280 Character or Less Tweets

Between 35-65

2/3rd Men

Witty & Political

300 Million

TikTok

One-Minute Videos

Under 35

Comedy & Artistic

800 Million

Pinterest

Vertically Formatted Images

Between 40-25

4/5th Women

Lifestyle, Fashion, Decoration, & DIY

320 Million

Snapchat

Short, Selfie-Style Videos

Between 18-24

Storytelling & Entertainment

300 Million

There are hundreds of social media sites on the Internet. Many more pop up every day. In a business context, the top seven social media sites to seriously consider are Instagram, YouTube, Facebook, Twitter, TikTok, Pinterest, and Snapchat. Each platform attracts specific audiences.

What Social Media Sites are There?

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